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REPRISE SOFTWARE BECOMES CHARTER MEMBER OF PREFERRED RIGHTS MANAGEMENT PROGRAM
ORINDA, Calif., - October 17, 2006 - Intraware®, Inc. [NASDAQ: ITRA], the leading provider of electronic software and license delivery and management solutions for enterprise technology companies, today introduced its Preferred Rights Management Partner Program, a vehicle by which leading Digital Rights Management companies can offer their customers hosted licensing and software delivery services powered by Intraware.
Reprise Software, a charter member, has joined the Preferred Rights Management Program specifically designed for digital rights and software license management companies that want to implement best practices for operational aspects of software licensing management.
By leveraging Intraware's unique position in the market, the Preferred Rights Management Partner Program provides members with a route to a hosted delivery and management offering for their DRM and/or license technology. Through Intraware's SubscribeNet License Manager, members can reach a broader market for their DRM and/or licensing solutions. Intraware will provide technical and business development support related to the development and sales of those products and/or services that operate in conjunction with SubscribeNet License Manager.
"The marketplace has spoken clearly about its desire for customer-centric digital rights management solutions" said Justin Benson, VP of Sales and Marketing at Intraware. "Enterprise technology companies want to select technologies that are interoperable, flexible, and scalable with a return on investment measured in months not years. By providing our hosted services to core DRM providers, we can address that mandate and help enterprise technology companies select the right feature set for their individual circumstances."
"We're very pleased to have Intraware supporting our RLM licensing platform. RLM is an innovative software licensing solution that focuses on enriching licensing options for software publishers, while increasing control and access for their end-users," said Matt Christiano, CEO of Reprise. "Intraware's SubscribeNet product and its related license entitlement management capabilities are viewed as an important complementary part of our solution because of its ability to tie license generation and dispensing into back-office operations and its ability to enable software-as-a-service (SaaS) licensing strategies."
"We are pleased to expand our business by partnering with companies that offer licensing or DRM technologies that are complementary to SubscribeNet License Manager, and who wish to offer those technologies in Software as a Service environment," said Richard Northing, Chief Operating Officer of Intraware. "We've seen a clear demand for an approach that enables companies like Reprise to control the operational elements of software licensing management. We look forward to adding new partners to the program in the coming months."
In addition to accessing a hosted delivery and management platform for their digital rights and licensing technologies, members can take advantage of Intraware's position in the marketplace for joint marketing and sales opportunities and also enjoy the following benefits:
- Access to SubscribeNet License Manager interface documentation;
- Access to technical information on SubscribeNet License Manager;
- Promotion in Intraware sales presentations; and
- Joint marketing opportunities such as webcasts and user group conferences.
For more information about becoming a member of Intraware's Preferred Rights Management Program, contact preferredpartner@intraware.com.
About Reprise Software, Inc.
Reprise Software, Inc. is a software development company focused on providing best-of-breed electronic software licensing technology to global independent software vendors and their end users.
About Intraware, Inc.
Intraware, Inc. provides digital services that enable enterprise technology publishers to tie together licensing and software processes into a clean, simple customer experience. The Intraware SubscribeNet service (patents pending) is a Web-based delivery and support platform that enables technology companies to deliver, track and manage the software, licenses and other digital content they distribute to their customers. 99.6 percent of Fortune 500 companies and 90 percent of Global Fortune 1000 companies have downloaded software or license keys on the SubscribeNet platform. More than one million end users from those companies and others have used the service. SubscribeNet powers business-to-business technology providers including Progress Software Inc., EMC Corporation, Sybase Inc., RSA Security Inc., and McKesson. Intraware is headquartered in Orinda, California and can be reached at 888.446.8729 or www.intraware.com.
Intraware Contact:
Stephanie Campbell
Director of Marketing
925.253.4586
scampbell@intraware.com







