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INTRAWARE ANNOUNCES THE LAUNCH OF DIGITAL FASTBALL
Company Targets New Markets with a Powerful Digital Content Delivery Service
ORINDA, Calif. - June 30, 2005 - Intraware, Inc. [NASDAQ: ITRA], the leading provider of electronic software delivery and management (ESDM) services, today announced that the company is launching a new service called Digital Fastball. Digital Fastball is a fast, secure, professional Web-based digital content delivery service that leverages the core capabilities of Intraware's SubscribeNet service to address the needs of small and mid-sized companies across a number of verticals.
The Technology
With Digital Fastball, users can send digital files of virtually any type or size and restrict ongoing access of their valuable digital content to a specified list of recipients in an easy-to-use and feature-rich manner. File senders can monitor the use of their transmitted files by recipient and receive rich reporting regarding delivery and download activity. Digital Fastball senders can also store their files externally in a secure environment and receivers can download the files they are entitled to receive through one of the industry's best digital content delivery networks.
Unlike many of the file-specific content services available on the Internet today, Digital Fastball allows the user to deliver virtually any type of content in its native form -- software, documents, video, audio, photos, graphics, schematics, databases, and more. In practice, many users need to combine multiple types of content for delivery when working with clients or colleagues on a project, and Digital Fastball enables them to do so.
Digital Fastball technology fundamentally leverages the capabilities and infrastructure of Intraware's SubscribeNet® service (patent-pending). It is a file delivery service that utilizes centralized, managed cache servers to deliver files rather than using peer-to-peer networks as many file-sharing services do. Entitlement management and file download tracking are two core features of Digital Fastball. Customers of the service have the ability not only to control and monitor who is downloading digital content, but also to control tampering with and unauthorized forwarding of files.
The Market
Although Intraware has been evaluating a Digital Fastball-like solution for some time, the company believes it is only now that the market is ready for this type of solution. The service is being introduced at a time when the quantity of digital goods being produced is exploding, the number of people purchasing and downloading digital goods is growing rapidly, Internet speeds are achieving unprecedented levels, and both the need to both deliver and store digital goods is pressing across a wide range of users.
The market for Digital Fastball includes both small to mid-size companies and individual consumers. Some of the verticals best suited for Digital Fastball are small software developers, other information technology providers, consultants, creative agencies, attorneys, universities, financial services providers, engineers and architects. The initial response to Digital Fastball from a number of prospective customers has been very positive and several of those prospects are interested in being beta test users. Here is what three of those prospects said about Digital Fastball.
"We have the need to securely deliver large course files to engineering professionals around the world", said Pamela Atkinson, Director of CalVIEW - Virtual Instruction for the Engineering World - an educational outreach unit in the College of Engineering at the University of California, Berkeley. "The delivery, subscription management, and security infrastructure that the Digital Fastball service can offer us is definitely appealing and very critical to our educational mission. I look forward to evaluating what Digital Fastball can do for us."
"We have clients and partners worldwide - and regularly send them large digital files for review and sign-off," said Mark Madison, Managing Partner, Madison Sproul & Partners. "Problem is, they don't all have ftp software, which means we had to burn CDs and use overnight delivery. It was slow and expensive. But with Digital Fastball, we can send big files to our clients quickly and they'll be able to download them through their browser. Always."
"We have a number of projects ongoing at one time, each with unique clients and with certain sets of sub-contractors," said Mr. Lewis Butler. "With the Digital Fastball service, we believe that we can more efficiently deliver our specifications to our constituencies, be they contractors, printers, inspectors, or the clients themselves, while saving money on courier services."
While a number of existing companies provide some of the functionality of Digital Fastball, most of them are strongly, if not exclusively, consumer-focused; and none of them has the breadth and depth of functionality, and professional features of Digital Fastball.
Digital Fastball is priced based on the number of recipients per month and the amount of data storage selected by the user. Users will be billed monthly according to the usage level selected. Additional services such as confirmation of receipt of files, transaction summary reports, copyright protection, and digital rights management will be offered as service upgrades. Intraware will offer the service free of charge to prospective users for the first thirty days.
"I believe Digital Fastball is the most powerful digital content delivery service on the Internet." stated Peter Jackson, Chairman, Chief Executive Officer and President. "The service is certainly easier to use, faster, and more cost-effective than any type of physical delivery service available today. I expect the adoption of Digital Fastball will be strong and that the sales of the service will help us boost revenues and accelerate our drive toward profitability. I am very excited about the potential of Digital Fastball to become the standard among digital content delivery solutions."
The Digital Fastball web-site, www.digitalfastball.com, will go live on July 1, 2005, at which time the company will begin registering beta customers. The service is currently scheduled for release to beta customers toward the end of July 2005 and for general release at the beginning of September 2005.
About Intraware
Intraware, Inc. is the provider of electronic software delivery and management services that enable technology companies to manage complex customer entitlements, enhance visibility of customer activity and accelerate profits. The Intraware SubscribeNet service is a Web-based delivery and support solution that enables technology companies to deliver, track and manage the software, licenses and other digital content they distribute to their global customer bases. Intraware's solutions power business-to-business technology providers including: Adobe Systems Incorporated, Business Objects SA, McKesson, Mentor Graphics Corporation, Progress Software Inc., RSA Security and Sybase Inc. Intraware is headquartered in Orinda, California and can be reached at 888.797.9773 or http://www.intraware.com.
Forward Looking Statements
The statements in this news release that development and operational expenditures for the Digital Fastball service will be relatively minimal; that the company believes the market is ready for this type of solution; that the market for Digital Fastball includes both small to mid-size companies and individual consumers; that some of the verticals best suited for Digital Fastball are small software developers, other information technology providers, consultants, creative agencies, attorneys, universities, financial services providers, engineers and architects; that the company expects the adoption of Digital Fastball will be strong and that the sales of the service will help Intraware boost revenues and accelerate its drive toward profitability; that the Digital Fastball web site will go live on July 1, 2005; that the service is currently scheduled for release to beta customers toward the end of July 2005 and for general release at the beginning of September 2005; information about the pricing for Digital Fastball; and other statements in this release which are not historical facts, may be deemed to be forward-looking statements involving a number of risk factors and uncertainties. Factors that could cause actual results to differ materially from those anticipated in this news release include any increase in expenditures for development of the Digital Fastball service to address market requirements and compete with other services; weaker than expected demand for or adoption of the Digital Fastball service by businesses or consumers; an inability of the company to effectively generate market awareness of the Digital Fastball service; pricing pressure that requires the company to offer the service at lower than expected prices; changes in the company's pricing strategy; and delays in the company's release of the Digital Fastball service due to unexpected technical problems or an inability to develop or acquire needed components as quickly as anticipated within the company's budget.
© 2005 Intraware, Inc. Intraware and SubscribeNet are registered trademarks and Digital Fastball is a trademark of Intraware, Inc. Any other company or product names mentioned herein are the trademarks of their respective owners.
For more information contact:
Roman Reznicek
Intraware, Inc
925-253-4545
ir@intraware.com







